Eat Software is like Instagram, but for showcasing problems you face as you go about your daily life. The goal is to surface these problems to entrepreneurs who may have an interest in solving these problems for you (but are unaware of this problem that you face in this first place).
This app doesnt provide an immediate quick fix, but it provides an opportunity for people to have their problems evaluated by entrepreneurs and software engineers who may have ideas and need early user / customers see if their solution will work.
This is meant to be a starting point for a fruitful win-win relationship between the early user and the entrepreneur.
Ideally, the person with the problem will have their problem resolved or lessened significantly, while the entrepreneur gets the opportunity to build a business and help more people facing the similar problem.
Since the early user helped the entrepreneur get the business off the ground, they should be rewarded for their help.